July 3, 2012

Brooklyn Calling!

Finnish Ruis Bread available now at
Greene Grape
753 Fulton Street.

Finnish Ruis Bread now in White Plains

Discover the Power of Rye!
Whole Foods
White Plains,

110 Bloomingdale Road
White Plains New York 10605
see the complete list of retailers here

Discover the Power of Rye!

Now available at Chelsea Whole Foods
250 Seventh Avenue
New York, NY 10001
see the complete list of retailers here

New York Green Markets

Finnish Ruis Bread ‘Large Round’
360g pure rye power! get addicted!
Every Friday and Saturday @Union Square Greenmarket, Sundays @Stuyvesant Town Green Market & @New Amsterdam Market.

Union Square green market

Look for us at the Union Square north plaza every Friday and Saturday 8-6pm

Union Square Market NYC

Discover the Power of Rye!
now every Friday at the Union Square Market 8-6pm.


This years harvest, out from the oven!

For a month or so we have been baking using the organic rye harvested this summer in Fingerlakes.
New flour feels good and bread is awesome, if you are searching for that natural Umami flavor look no more, it’s found in Finnish Ruis Bread.

Simo and Neal posing with freshly milled rye and Finnish Ruis Bread in Trumansburg New York.

Nordic Superfood

Nordic superfood may help prevent cardiovascular diseases and type 2 diabetes.

Researcher Maria Lankinen`s doctoral thesis shows that rye bread, fatty fish and bilberries, i.e. the cornerstones of the Nordic diet, are superfoods in the true meaning of the word. The consumption of these superfoods causes significant and beneficial changes in blood lipid levels and their inclusion in the diet can be used to affect blood lipid concentrations associated with, e.g., inflammation and type 2 diabetes.

In Lankinen`s study, a group of persons with elevated risk for type 2 diabetes and cardiovascular diseases increased their intake of rye bread, fatty fish and bilberries for a period of 8–12 weeks. The control group, on the other hand, avoided these foods and replaced, for example, rye bread by white bread. The changes in the lipid metabolism before and after the dietary intervention were seen in the group members’ serum lipidomic profiles.

The results showed that grain products with a high insulin response (e.g. white bread) increased the blood lipid concentrations associated with inflammation, whereas a generous consumption of fatty fish decreased the blood lipid concentrations associated with inflammation and reduced glucose metabolism. Furthermore, the combined intake of whole grain and rye products, fatty fish and bilberries and their effects on blood lipids were also associated with improved glucose and insulin metabolism, which is known to reduce the risk for type 2 diabetes.

Rye bread as a weight management aid

In addition to examining the effects of fibre-rich rye bread on the lipidomic profile, the study also charted the effects of rye bread on approximately 200 other metabolic products. The consumption of fibre-rich rye bread was linked to metabolic products possibly enhancing the sensation of satiety and the inclusion of rye bread in the diet may play a role as a weight loss and weight management aid.

The results were presented in a doctoral dissertation in the field of clinical nutrition written by Maria Lankinen, MHSc, at the University of Eastern Finland, and they have been published in NMCD, PLos ONE and Journal of Nutrition. The most recent methods of metabolomics and lipidomics were used in the study and they allow a more detailed characterisation of the effects of a diet on metabolism than the field’s traditional research methods.


We are working on our new website, adding more content, during the construction you should be able to order your Finnish Ruis Breads normally at the webstore.

Adding new retail stores

Finnish Ruis Bread available now in Manhattan Whole Foods:
-Union Square
-Columbus Circle
-Upper West Side

Start your Ryevolution today!

demo time

Baking for Web orders

Get your fix by visiting our Bread Store. Shipped all 50 states (US) with usps flatrate boxes. Checkout is made securely with paypal.

Discover the Power of Rye!

it’s demo time!
Come and see us for samples and chat,

Friday: Manhattan, Dean and Deluca Soho 5pm-

Saturday: Brooklyn, Union Market, Union Street 12pm-
Long Island: Wholefoods Jericho 1pm-
Westchester: Fairway Pelham 5pm-

View Discover the Power of Rye! in a larger map

Demo @ Whole Foods Manhasset

it’s demo time! come and meet us for samples and chat @ Manhasset (Long Island) Whole Foods this Saturday (3.5) afternoon. Discover the Power of Rye!

View Larger Map

Saturday demo at Jericho Whole Foods

it’s demo time! come and meet us for samples and chat @ Jericho (Long Island) Whole Foods this Saturday afternoon. Discover the Power of Rye!

View Larger Map

Demo’s in Dean & Deluca

We are doing demo’s this Friday in Dean & Deluca’s Soho location 5:30-7:30 pm and on Saturday, Madison Ave. 86 st. location 1-3 pm.
Come and see us for samples and chat.

Finnish Ruis Bread now available in retail stores

Today, we are happy to announce that Finnish Ruis Bread is available in selected New York retail stores.
We are working hard to get bread into stores near you and will be adding new stores soon. Start Your Ryevolution by visiting these fine stores!

Dean & Deluca
Madison Store
1150 Madison Ave (At 85th Street)
Dean & Deluca
Soho Store
560 Broadway (At Prince Street)

Fika Espresso Bar:
41 West 58th Street

Shaller and Weber
1654 Second Avenue @ 86th Street New York

Gift Cards available

Send a Gift Card for your love ones, we mail it directly to the person you wish and they can redeem box of Finnish Ruis Bread when ever they like. Just add his/her mailing info and instructions for custom greetings note during the PayPal checkout.
24 breads for $34.35 including shipping (USA).
To order your Gift Card click below for the PayPal checkout.
Visit our web store to order your Gift Cards.

Adding new baking dates for web orders

Order your Finnish Ruis Bread Delivered to your door, Shipping all 50 states with usps flat rate boxes.
We have added an extra baking day for next week Monday for your convenience.
On Christmas week we are also baking on Sunday and Monday. Get your fix by visiting our web store, check out is made securely with Paypal.

Start your ryevolution today!

The amazing thing about Finnish Ruis Bread is that it not only tastes great, but genuinely contributes to better health.
Rye bread contains three four times more soluble fiber than white bread, and it is also high in antioxidants. The Finnish Ruis bread is hand made from 100% Organic New York whole grain rye, which is associated with reduced risk of cardiovascular disease, colon cancer, breast cancer and diabetes. Whole grain rye is high in fiber and low in fat content and can be utilized in fighting and preventing obesity.
That’s why it’s gotta be rye!

Smørrebrød table at New Amsterdam Market

This coming weekend we are organizing a rye bread event in New Amsterdam Market. Together with consulate general of Denmark, Trina Hahnemann, Claire Hartten and Jimmy Carpone (Jimmy’s 43).
A 21 foot long wooden table at the market will be set with more than 10 varieties of smørrebrød created by visiting Danish chef Trina Hahnemann and local chefs Alejandro Alcocer of greenbrownorange; Caroline Fidanza of Saltie; Christophe Hille of Northern Spy Food Co, Patrick Connolly of Bobo; and the team from Marlow & Daughters. All sandwiches will be made with rugbrød baked by Nordic Breads using regional grain grown and milled by Cayuga Pure Organics of Trumansburg, NY, and topped with regional ingredients, including beef from Grazin’ Angus Acres of Ghent, NY and selections from other New Amsterdam Market vendors.
Beer garden is set by Jimmy’s 43.

The Smørrebrød will be tasted by an informal judging panel including Ed Levine (Serious Eats); chef Peter Bearley (x) and Jimmy Carbone (Jimmy’s No. 43).

New York Rye

Simo, Thor, Greg and Tuomas, Finnish rye bread baking tradition meets American organic farming, Trumansburg, NY.

Baking for web orders

Baking for web deliveries in New York, Wednesday, November 3. 100% organic New York rye, baked with ancient Finnish techniques to get that authentic flavor. Get your fix, it’s healthy and it’s good for ya! Visit our breadstore to place your order and learn more about this ‘superfood’!

pride of new-york
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